Music Rights Without Fights

The Smart Marketer's Guide To Buying Music For Brand Campaigns

Richard Kirstein

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

  • Understand how music rights work
  • Learn about key cost drivers and how to control them
  • Identify risk and how to reduce it
  • Improve their bargaining position
  • Secure smarter deals and sustainable relationships.

  • ISBN: 9781781331675
  • Pages: 226
  • Published: November 2015
  • Price: £14.99

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