From the Ground Up

How to make marketing work hard throughout your business

Louise Walker

Growing a successful company is hard work.

When you reach milestone stages it can be challenging to see the changes needed to keep growth on track.

This book takes you through 8 key areas of business and marketing. The author gives you a unique insight into her own experience working for a number of large organisations, so that you can learn from both their successes and mistakes. She combines this with practical guidance so that you can:

  • Understand your clients and build a targeted profile
  • Consider how a ‘gamechanger’ could significantly grow your company
  • See the benefits of staff working together across your business
  • Use an outside voice to increase revenues
  • Appreciate the importance of reviewing plans regularly

  • ISBN: 9781781333891
  • Pages: 202
  • Published: November 2019
  • Edition: 2: New Revised Edition
  • Price: £14.99

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