Menu

Building Brands on Purpose

A strategic marketing framework to win the hearts and minds of your team and customers, for life

Chris Hogan

Purpose is the foundation for organisations that last – what’s yours?

Profit alone won’t safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love.

Read this book to:

• Understand why your personal and brand values are paramount to your organisation’s culture, content, customers and crew

• Ensure your marketing is in line with your purpose and values

• Utilise templates for your marketing strategy creation and marketing campaign planning

• Learn how to create marketing assets instead of liabilities

• Operate your business with the power and purpose of one

  • ISBN: 9781781336021
  • Published: July 2021
  • Price: £12.99

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.



    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.



      Please tell us more about you, your book, and what you want to achieve