How to radically grow your bar and restaurant business through personalisation

Kamila Laura Sitwell

One-size-fits-all is dead.

A mass-market, standardised approach to hospitality and foodservice, with its cookie- cutter outlet design, people development and menu strategy is not working for your guests anymore. Modern consumers are dissatisfied with uniformity and yearn for empowerment and self-expression.

Customisation, personalisation, bespoke and tailored experiences are a growing part of 21st century life. The very pervasiveness of customisation makes the trend what it is today: an expectation.

Your guests are in control, they have more choices than ever before, and they command the conversation. Your business just became personal.

Read this book to:

  • Understand why providing customisation and bespoke service is too important to ignore
  • Stand out from the ‘sea of sameness’ by creating memorable, individual experiences
  • Develop your people so they deliver the bespoke experiences your customers require
  • Focus on your brand throughout your guests’ journeys across all your consumer touch points

Craft your menus to inspire and delight your ever more discerning guests

Bespoke will help raise your game in the competitive world of hospitality, providing you with fresh insights needed to steer a course to customer delight, loyalty and ultimately your business success.

  • ISBN: 9781781333341
  • Pages: 214
  • Published: December 2018
  • Price: £12.99

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.

    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.

      Please tell us more about you, your book, and what you want to achieve