About

Rethink Press builds books that elevate our expert authors. From writing to publishing we ensure your book is the best it can be…

Inside every thought leader and expert there's a powerful message seeking to be shared

The more an expert is tuned into their passion and power, the more attractive, magnetic and exciting they are to be around.

There’s one truism that ignites the interactions and conversations of business people all around the globe – that people buy from people – and inspired ideas form the currency of this transaction.

When these ideas hit home with the right market they do exactly what they’re meant to do: they inspire, illuminate, initiate action and create change.

Rethink’s books capture the inspired ideas of our authors; they transform their passion, personality and systems into a cohesive message and an unmissable proposition.

When it comes to establishing an author’s authority, our books deliver on their promises, providing reassurance, validation and proof.

Rethink’s books act as your herald, your ambassador and your salesperson. Books never sleep. Books are always there when your client needs them. Books go on holiday with your customers and even get into bed with them to spin the dreams of a thousand possible futures.

It’s the inspired ideas of thought leaders that in turn inspire their audiences to make the leap to the next level of their lives.

Through our deep understanding of the expert sector, Rethink has developed an unparalleled ability to distil the best ideas of our authors into books that present their knowledge and experience in a manner that’s simple, unforgettable and dazzlingly effective.

The proof of our success is not only illustrated in the extensive catalogue of authors that we’ve had the pleasure of publishing, but also in the successes, businesses and careers that they have forged time and time again.

Ultimately,

Nothing sells you like a book…
And no one builds your book like Rethink.

Rethink Leadership

Rethink Press is born out of the ideas, energy and passion of its two leaders. Both are driven to create opportunities and advancement for our authors – and they love to share in the joyous moment when one sees their book in print for the first time.

Lucy McCarraher

Lucy is one half of the spark behind the Rethink idea. She’s also the Founder of the Business Book Awards and has years of experience mentoring leaders, experts and entrepreneurs in creating their business book. With 13 books under her own belt, including Bookbuilder and A Book of One’s Own, she has put her first-hand experience into Rethink’s well-honed writing programmes.

Lucy is a sought-after speaker, and her background in publishing, the media, work-life balance and corporate training contributes to her entrepreneurial vision and business management skills.

Joe Gregory

Joe is the other half of the Rethink founding team. Originally a graphic designer, copywriter and marketeer, he understands how authors can use books to sell themselves over and over again. Since 2003, he has published over 500 books that have grown businesses, opened doors and elevated the authority of their authors.

Joe believes in the power of books to build businesses, and his next book, Make Your Book Pay, shows authors how to use their books strategically to raise their status, attract opportunities and increase sales.

Rethink's commitment to a better world

Diversity, inclusion and equality are more than just words for us. They show up in the authors that we publish and in the books they write.

They are the values to which we work and the principles on which we build our teams and grow their strengths. We believe diversity drives innovation and creativity, and makes Rethink Press the leader in our field.

Alongside our commitment to creating inspiring books for leaders in diverse communities, we also believe that education is key to a better world.

Every time a new book goes to print, we donate five days of money management training to migrant families in need.
When an aspiring author signs up to the Bookbuilder programme, we provide 20 days of literacy and business training for women in Uganda.
When authors ask us to donate their book royalties to a charitable cause, we give reading books to children in need.

Sarah Marchant
Commissioning Editor

Commissioning Editor, Sarah advises our authors on the planning, writing and publishing options that would suit them best. Outside of work, Sarah enjoys spending time with her family, travelling, and curling up with a good book and a cuppa/glass of wine, depending on the time of day!
Jonathan Harris
Commissioning Editor

Jonathan is ready to help authors explore their planning, writing and publishing options. He is an actor and screenwriter, originally hailing from the sunny shores of Aotearoa, New Zealand. He loves to surf and spend time in nature.
Anke Ueberberg
Publishing Manager

Anke has 25 years’ experience in publishing production and an MA in book design. She is particularly interested in accurate referencing and continually improving the Rethink publishing process. She loves her Adana 8×5 and is inspired by the letterpress community.
Matthew Flynn
Business Manager

Matthew has 30 years’ book publishing experience. His main professional interest now is in the business of publishing. Matthew spends a lot of time reading – which is more of an escape from work than it might seem.
Jennifer Scott
Business Support Manager

Jennifer has a background in administration and office management. She is responsible for providing support to our authors from the start of their Rethink journey, through to the finished product and beyond. Jennifer loves to be busy in her garden, exploring new places and getting lost in a good book!
Emma Herbert
Operations Support Manager

Emma has 20+ years’ book publishing experience with a core focus on operations, project management and business support. She is born for the back office, loving to problem solve. When not at her desk she’ll be planning her next trip, whether it be a city adventure or racing to get back to the beach or the slopes.
Alexander Tull
Author Executive

Alexander has a background in customer service and team management. He is the first point of contact for many of our authors and also assists with creating our promotional material. Alexander is an avid photographer and videographer and is always looking for the next adventure!
Kathleen Steeden
Senior Project Editor

Kathleen has 10+ years’ editorial experience and an MA in printing and book design history. A true bibliophile at heart, she is committed to producing nonfiction books that engage, inspire and inform. When her nose isn’t buried in a book, she gets her thrills from camping, wild swimming and trekking.
Eve Makepeace
Senior Project Editor

Eve has 20 years’ experience in the US and UK publishing industries and an MSc in Publishing. In a former life she was a primary school teacher. Her spare time is taken up with running and playing in a steel band.
Helen Lanz
Project Editor

Helen has 25 years’ experience in book production, with a background in educational and business publishing. She has written some children’s non-fiction books so has an understanding of the book production process from the inside out. She prefers cats to dogs (but has and likes both!), loves swimming and travelling.
Kerry Boettcher
Project Editor

Kerry has over 25 years’ experience working in editorial and production roles for various publishers. She is in her dream job as she gets to do what she loves most every day – reading, writing and producing books! When she doesn’t have her head buried in words, she moonlights as the bass player in an indie pop band.
Sophie Jewry
Book Marketing

With 20+ years of experience in design, print and marketing, and a decade specialising in planner/journal publishing and retail, Sophie has a passion for all things stationery, productivity, and planning. When not busy plotting social media domination, she enjoys getting out in nature, clay shooting or taking a trip to the coast on her Harley Davidson.

Coaches

In partnership with BookMagic, we work with expert writers and coaches whose specialist experience helps create exceptional books for our authors.

Verity Ridgman
Senior Booksmith

Verity has over 25 years’ experience in publishing, as editor, writer and coach. A Senior Booksmith, she helps authors plan and write engaging and authoritative books. When not doing that, she plays the clarinet and runs a feminist website.
Victoria Doxat
Senior Booksmith

Victoria is a Senior BookSmith at Rethink Press and has helped many best-selling authors create valuable books that build their businesses. She used to work as a philosophy lecturer and is particularly interested in thought leadership, purpose-driven businesses and business ethics. She loves riding her horse, walking her dog, and occasionally, spending time with her family.
Siobhan Costello
Senior Booksmith

Siobhan is a highly experienced writing coach with an MA in Creative Writing. She is an NLP Master Practitioner and Trainer, has worked at a high level in government and the NHS, and has run her own business. In her spare time, Siobhan writes historical fiction and runs marathons.
Julie Brown
Booksmith

Julie has 18 years’ experience as a magazine editor and publisher and writes about all sorts of topics. Although still freelancing as a journalist, Julie now offers book writing/editing services too and truly enjoys helping others bring their books to life. When not working Julie loves to write for fun, ride her motorbike, play the saxophone and cello and make her own clothes.
Geraldine Brennan
Booksmith

Geraldine is one of Rethink’s team of freelance Booksmiths (editors/coaches). She has a background in journalism and loves helping authors refine their ideas and making their text live and breathe. Geraldine is also an actor, and recently played a Giant Seal in a Christmas show.
Monique Perrin
Booksmith

Monique is a writer and editor with 20 years’ experience. She’s authored or co-authored 13 books and specialises in travel, arts and diversity, and inclusion. She’s also an avid reader, worm farmer and occasional ukulele player.
Joe Laredo
Booksmith

Joe has 25 years’ writing and publishing experience and a degree in Modern Languages. He particularly enjoys seeing an idea develop into a book and the author’s satisfaction with the result. In his spare time, Joe writes plays and plays the piano.
Sandra Smith
Booksmith

Sandra brings to her Rethink coaching role years of experience as a magazine writer, ghostwriter, editor and mentor. Alongside helping authors structure their ideas, she believes a nurturing approach, instilling belief and confidence, is as crucial as practical guidance. Empathy is her byword. Just ask her cat.
Mike Carter
Booksmith

Mike has twenty years of marketing and commercial writing experience under his belt including work with a variety of entrepreneurs, small business leaders and C-Suite executives. He thrives on bringing new concepts alive and sharing authors’ inspirational stories with readers.
Alison Fraser
Booksmith

Alison Fraser is a book editor and coach with more than twenty years’ experience. She has a background in Australian literature and is trained in book condensation. Alison’s clients value her thoroughness and the clear pathway she prepares to transform concepts into finished manuscripts. Alison enjoys swimming and forest bathing.
Martin Malcolm
Booksmith

Martin has written seven books inlcuding Brunel, a biography of the great engineer. He has worked with all kinds of writers, bringing their dreams to life. He has 25 years’ experience as a script consultant to a host of media outlets, shaping educational films for broadcast.
Jonathan Harris
Coaching Coordinator

Jonathan coordinates the Booksmith writing coaching team, connecting the right coach to the right client for the right service. He is an actor and screenwriter, originally hailing from the sunny shores of Aotearoa, New Zealand. He loves to surf and spend time in nature.