The Launch Handbook – by Mal McCallion

Turn your great idea into a profitable business

Many entrepreneurs are taking the risk of setting up a new business right now – but how many will survive? The Launch Handbook provides the tools, structure, direction and rocket fuel to give you the best chance of success in the new business space race.

This book will teach you how to:

• Craft a product or service from scratch

• Discover its optimal launch price

• Ensure you have a ‘Unique Selling Point’ that lasts

• Create a successful marketing strategy

• Build a sales process that secures your future

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