Holistic Email Marketing – by Kath Pay

It’s time to put the ‘marketing’ back into email marketing.

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.

Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:

• Develop strategies and tactics that will make you a better email marketer

• Craft email messages that your customers will love and act on

• Achieve your goals by using ‘Helpful Marketing’

• Apply a scientific method to testing and marketing to reduce waste and learn what works

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