Growth Engineering by Bill Stringer

If you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales.

By applying engineering principles to sales and marketing, this book will enable you to:

  • Build a deep understanding of your current business position
  • Develop a pragmatic plan to take your business on a well-structured growth journey
  • Apply tactics to ensure the plan is delivered on time and within budget
  • Develop an efficient sales process that measurably increases revenue
  • Build the capability and skillset of your sales and marketing team
  • Understand your market to prioritise investment

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