From the Ground Up [Ed. 2] – by Louise Walker
Growing a successful company is hard work.
When you reach milestone stages it can be challenging to see the changes needed to keep growth on track.
This book takes you through 8 key areas of business and marketing. The author gives you a unique insight into her own experience working for a number of large organisations, so that you can learn from both their successes and mistakes. She combines this with practical guidance so that you can:
- Understand your clients and build a targeted profile
- Consider how a ‘gamechanger’ could significantly grow your company
- See the benefits of staff working together across your business
- Use an outside voice to increase revenues
- Appreciate the importance of reviewing plans regularly