Menu

Intellectual Property Revolution

Successfully manage your IP assets, protect your brand and add value to your business in the digital economy

Shireen Smith

We’re undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you’re starting a new business, building a brand identity or launching a new product or service, you’re also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today’s global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to… 1. Implement your ideas and unlock their full commercial potential; 2. Bullet-proof your brand and protect your best ideas; 3. Identify your most valuable intellectual property assets; 4. Harness IP to create scarcity and drive up business value; 5. Innovate and stay ahead in your industry; 6. Avoid accidentally infringing the rights of others

  • ISBN: 9781781331583
  • Pages: 212
  • Published: September 2015
  • Price: £12.99
Intellectual Property Revolution
Find out more
Previous Next

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

 
Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.



    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.



      Please tell us more about you, your book, and what you want to achieve