From Bland To Brand

The Essential Branding Handbook for Asian Businesses

Catherine Chai

Is your brand exactly right for your business; does it sell your products and services to your ideal customers and clients? If not, what should you do? Where do you start? Who can help? From Bland to Brand offers brand owners, business leaders and marketers an indispensable and practical guide to developing a robust brand strategy. This book gives you: An easy, step-by-step process for bringing out your brand’s unique value proposition; Exercises, practical examples and up-to-date case studies from Asia and around the world to inspire your brand development; Actionable ideas to create a memorable brand experience; Cost-effective ways to collect market intelligence to grow your brand. User-friendly and highly informative, From Bland to Brand is a uniquely useful and relevant companion for brand builders in Asia.

  • ISBN: 9781781331866
  • Pages: 206
  • Published: April 2016
  • Price: £14

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.

    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.

      Please tell us more about you, your book, and what you want to achieve