Menu

Don’t Sell We’re British

Rules for persuading people who don't like to be sold to

Tony Dimech

WHY IS SELLING TO THE BRITISH SO DIFFICULT? In the USA… most sales-people are treated with respect – like friends. In the UK… most sales-people are treated with suspicion – like adversaries. In the USA… many people enjoy the sales process and expect to be sold to. In the UK… many people will do everything possible to avoid being sold to. In America… sales-people are regarded as professionals like accountants and lawyers. In Britain… sales-people are treated as nuisances and scoundrels; a necessary evil. We may all be speaking the same language but what works on one side of the Atlantic is very likely to meet with cynicism or outright hostility on the other. So, if want to be a successful sales-person in the UK or Europe, the first lesson you have to learn is this: The role of a sales-person working in the UK isn’t to ‘sell’ in the American sense. If you want to sell to British customers you have to do something different. You have to make your potential customers want to buy. In this vital sales manual, Tony Dimech shows you how to create more demand and boost your selling success when dealing with customers who have somehow acquired the famous British reserve.

  • ISBN: 9781907498428
  • Pages: 174
  • Published: February 2011
  • Price: £12
Don’t Sell We’re British
Find out more
Previous Next

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

 
Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.

    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.

      Please tell us more about you, your book, and what you want to achieve