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Data Means Business

A practical guide to creating value from data and AI

Jason Foster, Barry Green

As a forward-thinking business leader, do you know how to make best use of data and AI, to improve your business and act strategically and decisively?

This fully updated second edition of Data Means Business is a comprehensive and pragmatic guide for leaders that sets out a proven approach for developing the mindset and strategies required to generate value from data and AI. Jargon-free and packed with the latest practical advice, examples and real stories, Data Means Business will help you start or scale successfully and deliver positive impact.

Read this book to:

  • Understand the impact and value delivered by data and AI
  • Define a data, AI and technology strategy that is aligned to your business
  • Build robust foundations for data and AI
  • Create a culture of using data and AI to drive decision-making
  • Have an approach that focuses on scaling results

  • ISBN: 9781781339152
  • Pages: 298
  • Published: March 2025
  • Edition: 2: 2nd Edition
  • Price: £19.99
Data Means Business
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