Cracking The Data Code

Unlock the hidden value of data for your organisation

Mike Bugembe

The notion that all you need is a technically competent data team in order to succeed in generating value from data is popular but totally wrong.

Every organisation needs to do something with data to remain competitive. You can hire the most technically competent team, pay for all the top technology, build the most sophisticated algorithms, and yet still fail to see value from data. This is because unlocking value from data is no longer a technical challenge but a leadership one.

This book, a product of over a decade of research, introduces the leadership keys to enable you to meet your strategic objectives by helping you:

  • Demystify the unnecessarily complicated data jargon
  • Develop a plan that links data and AI directly to your business outcomes
  • Prepare the organisation for success by making the necessary team, and cultural, changes
  • Applying the principles outlined in this book will transform your business and accelerate the growth of your company.

  • ISBN: 9781781333334
  • Pages: 210
  • Published: November 2018
  • Price: £12.99

Ready for success with Rethink Press?

Request a consultation with one of our Commissioning Editors – our book-building guides – to go through our streamlined process, from brain to book.

You talk. They listen – and recommend the best way forward for you and your book.

When the call is over, you’ll understand:

  • the options
  • the time involvement
  • the support available
  • the results
  • the investment

Giving you everything you need to know before you take the next step.

Fill in the form to request your consultation.

    Please tell us more about you, your book, and what you want to achieve

    Nothing sells you like a book... And no one builds your book like Rethink

    Request a consultation

      Complete the form to request a consultation. We’ll follow up by email to find out more about you and your book and, if we’re a fit, book you in for a 30 minute consultation call.

      Please tell us more about you, your book, and what you want to achieve