The main place that people will find out about your book is online. Your online presence as an author can be seen in terms of a central hub with spokes leading out to as many other connections as possible. The hub is composed of two essential elements: your author website and (ideally within it) your author blog. You can start with a simple website of six or seven pages and add to it as you get more competent and discover what your readers like. The basic pages you must have are:
- Welcome page – just a few lines to say who you are and what you do.
- About (the Author) – a biography of you, written to make people like and be interested in you personally. This blog post gives fiction writers especially a great template: http://writerswin.com/2013/01/19/six-tips-to-crafting-a-better-author-bio-write-a-life-story-worth-reading
- The Book – a page about how you came to write the book, with a ‘teaser’’ synopsis longer than on your Amazon page or back cover, that makes the reader desperate to read more. Photos of the real setting or related to the book’s content are good. You could also finish the page with a set of links to more info on the book’s subject matter This is a good tutorial on writing a blurb or synopsis: http://www.indiesunlimited.com/2012/07/25/the-blurb-doctor-is-in/
- Excerpts – two or three key excerpts from different parts of the book, with the aim of making the reader want more.
- Reviews/Praise – if you have any media reviews or praise from ‘experts’ or other authors (not your mum or family friends), put up a page of quotes. It’s a good idea to send out a PDF of the book in advance of publication to any experts or other authors you know and ask for positive quotes from them, which you can also use in the book or on your back cover.
- Coming Up – if you’re working on a new book give some tantalising info and update regularly (also blog about it).
- For Book Groups – if yours is a fiction book or one that might be read by book groups, you could write a list of eight to twelve questions that you think a book group might like to discuss after reading your book. You could also say you were available to talk to book groups in person near you, or by Skype or phone call.
- Contact details – where readers and groups who might want you to speak at an event can email you. Use an email form rather than giving them your actual email address and all your other social media pages/addresses. Also include links to your Amazon pages.
- Your Blog
There are plenty of resources out there explaining how to set up a website and how to specify a website to a designer. Take a look at some of our business books.