social-1148035_1920There is so much potential in a blog and though customising and setting up a blog can at first seem daunting, it is easy to learn how to do things with the many free tutorials online. Before you start posting on a blog, you should spend some time reading other author blogs to get some ideas and see what works and doesn’t work well. Here are our top tips:

  1. Write quality content that isn’t just ‘selling’ content, or about your book(s) – be creative about what inspires you. Pick one or two subjects related to the subject matter of your book, your business, or writing, or publishing, and become a go-to expert on your blog.
  2. Blog regularly to help your page rank in search engines and help keep your readers interested. It doesn’t look good to new readers to have erratic postings every so often. If you struggle to find the time to blog there is always the option of writing several posts at once when you have spare time and scheduling the date when they publish. You can find a tutorial on scheduling posts here.
  3. Read other author and writing blogs to keep up to date with the latest news and get some inspiration for your own blog. You could even write a response to a blog post that inspired you with your own thoughts on the topic linking back to the original.
  4. Link to other blogs in your posts when relevant to help bring some traffic their way and stop by to let them know you’ve helped them – it’s all about sharing useful informatioblog-970722_1920n. They may do the same for you in return.
  5. Use keywords on your topic in your blog post to boost your page rank in search engines.
  6. Use the ‘tag’ feature at the bottom of the post writing box on your chosen blogging platform to tag topics in the post, such as people you’ve mentioned and different topics. This will help visitors who are looking for posts on a particular topic and also help your posts to appear as search engine results because of the key word tags.
  7. Invite discussion in the comments section to interact more with readers and ensure you reply to them either in the comments or on their own blog as soon as you can. To make this easier you can sign up for email notifications in your blog settings for each time someone comments on your blog.
  8. Don’t focus too much on reader numbers and subscribers but concentrate more on building loyal fans and followers who will comment regularly and enjoy your content.
  9. Keep posts a consistent length – not shorter than 500 words; mostly not longer than 1,000 words. Break up longer pieces with subtitles or, if you have much more to say, make it into a series of posts, or a “course”, on your blog that will keep visitors coming back.
  10. Commenting on other author blogs as much as you can is the key to gaining readers. Pick a few blogs you enjoy reading and leave quality and thoughtful responses to their posts, rather than shorter comments. Other bloggers will appreciate it and hopefully visit your blog to comment too. Be careful not to use other people’s blogs as an obvious advertisement for you or your books; this goes against unwritten social media etiquette.

For more information take a look at some of our books here.

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